New York – – Survey’s reveal the height of consumer frustration caused by inadequate power of mobile devices. Nearly half of those surveyed (44%) admitted they run out of battery at least once a day and over 10% confessed to plugging in more than once a day. With smartphone and device usage on the rise, the survey showed that consumers are willing to pay more for devices that offered extended power.
The world has become an increasingly connected society according to another piece of research by Deloitte. 76% of adults now own a smartphone and it’s estimated that, collectively, consumers look at their smartphones 400 billion times a year, with 35% of smartphone users checking their phones within five minutes of waking. One in five of us carry some kind of charger around with us most of the time and more than 7% of us are plugging our phones in every few hours.
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With all signs pointing to increased smartphone and device usage, consumers are feeling the pain of limited battery power. When looking at the biggest annoyance of mobile devices, two fifths (39.2%) of consumers find battery life the most frustrating aspect of their smartphone. In fact it is one of top 10 frustrations of daily life, alongside cold calls and slow internet connections. Of the respondent’s findings, four times as many people said this was more frustrating than the second-place phone-related problem – lack of space (9.5%).
Battery life is now so important to consumers that over 10% of respondents confessed to borrowing a colleague or relative’s charger without asking, whilst another 13% have plugged into a train station or airport plug socket out of sheer desperation. This has led to 70% of respondents confirming they would be willing to pay for better battery life, with almost two fifths willing to stretch up to £20 extra. However it’s clear there’s still a need to educate consumers on alternatives to battery power as almost 35% of respondents believe that adding a fuel cell to a mobile device would have no impact.
About a fifth didn’t think that any efforts were being made to improve battery life and a quarter thought they would be powered by movement.
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The survey, conducted by OnePoll polled 1000 consumers across the United Kingdom between the ages of 18 – 55+.
Do YOU have ‘low battery anxiety’? 90% of us panic about losing power on our phones
32 per cent of us will ‘drop everything’ to head home and charge phones
17 per cent of males missed match on a dating app because phone died
60 per cent have blamed a dead phone for not speaking to a loved one
It’s midday, and your phone’s battery is dangerously close to the 20 per cent mark.
If you’re like the majority of people, that red icon will leave you feeling panicked, annoyed and hunting for a spare charger.
LG has dubbed this condition ‘Low Battery Anxiety’ and says that nearly 9 out of 10 people suffer from the fear of losing power on their phone.
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The survey found 41 per cent of people fear missed calles the most when faced with a dead battery. And 17 per cent of males missed a match on a datting app because their phone died before they could swipe
LOW BATTERY ANXIETY: SYMPTOMS
– Asking a total stranger to charge their smartphone
– Arguing with a significant other or romantic interest because of unanswered calls or texts
– Ordering something at a bar or restaurant just to use their power outlet
– Secretly ‘borrowing’ someone else’s charger
– Owning three or more smartphone charging cables
The company polled a random sample of more than 2,000 adult smartphone users in the US earlier this year.
When it comes to choosing between hitting the gym or charging their smartphone, it found one in three people are likely to skip the gym.
But millennials tend to have it worse – with 42 per cent likely to skip the gym when choosing between working out or charging their phone.
Smartphone users will even ‘drop everything’ (32 percent) and make a U-turn to head back home to charge their phone.
‘Chances are Low Battery Anxiety is ruining relationships; a loved one you believed was ‘ghosting’ you could simply be exhibiting classic symptoms,’ the company wrote in a statement.
Around 17 per cent of males missed a match on a dating app because their phone died, the survey found
The survey found 60 percent of people blamed a dead phone for not speaking to a family member, friend, co-worker or significant other if their battery was low.
And what’s more, one in three people have gotten into an argument with a significant other or romantic interest as a result of unanswered calls or texts because their smartphone was dead.
The research also found 41 per cent of people fear missed calls the most when faced with a dead battery.
And 17 per cent of males missed a match on a dating app because their phone died before they could swipe.
When faced with only a few minutes of power, half of smartphone users will use the remaining time to text, while 35 per cent will use their last moments to make a phone call.
Around 46 per cent of people say they feel embarrassed to ask a total stranger to use their charger, but would anyway because the anxiety of a dead smartphone is too great.
More than 60 per cent of millennials will turn off their smartphone, and half will refrain from taking photos in hopes of prolonging their battery life.
If you do find that your phone is constantly flashing ‘battery low’, an Engineer has four simple tricks to extend its life.
‘If you’ve ever traveled out of the country, you’ve probably had to turn every feature off your phone except for calling and texting,’ Paul Shearing, a chemical engineer at the University College London told DailyMail.com
‘Turning off the extra features ensures your battery will last longer, because there are a lot of hungry apps that are draining your battery without your realizing it.’
Shearing explained that a smartphone uses a lot of power just to keep apps up-to-date.
Turning off the ‘background refresh’ setting on these apps can save that power for keeping your phone alive, and the same goes for notifications.
Another trick to improving your battery life is to make sure your phone never gets too hot.
A smartphone is a mini-computer and has the same parts except for a cooling fan. When your phone is overheating the CPU chip is also operating full force, which uses a lot of your battery life.
Around 46 per cent of people say they feel embarrassed to ask a total stranger to use their charger, but would anyway because the anxiety of a dead smartphone is too great
The survey found 60 percent of people blamed a dead phone for not speaking to a family member, friend, co-worker or significant other if their battery was low